FEATURED
WORKS

A curated collection of projects that pushed creative boundaries and delivered unforgettable experiences

JOY'S

ACHIEVEMENT

Celebrating milestones of creative excellence and industry recognition that define our journey

"

Excellence is not a destination; it is a continuous journey that never ends.

"
NOBU DANANG
PARTNER
VIEW PROJECT
2024 • Brand Identity

NOBU DANANG

Luxury hospitality branding for world-renowned Japanese cuisine destination

UNION OF THE CENTURY - Relaunching Nobu Danang to investors meant standing out from a sea of lifeless real estate ads. Having discovered one of their biggest assets was the prime location in the heart...

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JEMMIA DIAMOND
PARTNER
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2024 • Brand Identity

JEMMIA DIAMOND

Luxury jewelry branding campaign transforming gifting anxiety into playful mastery

ACE THE GIFTING GAME - In the mind game of love, even the closest hearts struggle to guess what the other truly wants. Every "It's fine" hides a boss level, one that takes brains, luck, and a little b...

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YAMAHA NVX
PARTNER
VIEW PROJECT
2024 • Brand Identity

YAMAHA NVX

Motorcycle campaign celebrating the supersport DNA and adrenaline-fueled riding experience

STEER YOUR ANGLE - In the loop of 9-to-5, office-attire-to-confined-milieu, NVX riders belong to a different breed. Lean in, rev up, and the Supersport DNA awakens, turning a routine commute into a gr...

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ECOPARK
PARTNER
VIEW PROJECT
2024 • Brand Identity

ECOPARK

Sustainable urban development branding for Vietnam's premier green city

Ecopark - a surprising beautiful urban area is now more and more perfect. Villas, streets, parks, schools peacefully nestled in green "forests" and poetic rivers. A perfect urban complex offering comf...

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HAUS DA LAT
PARTNER
VIEW PROJECT
2024 • Brand Identity

HAUS DA LAT

Luxury mountain resort branding for Da Lat's premier destination

HAUS DA LAT - New Destination for the World. In the heart of the misty city, a pristine pine forest is being preserved. A timeless masterpiece, drawing from the very essence of Da Lat, offering a luxu...

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MAILAND
PARTNER
VIEW PROJECT
2024 • Brand Identity

MAILAND

Flower street transformation celebrating Vietnamese Tet with five elements symphony

THE ELEMENTAL PHILHARMONIC - This At Ty Tet, we transform Mailand Flower Street into a spring symphony of five elements and pentatonic. Each part of the Street represents an instrument in the orchestr...

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LOF MALTO
PARTNER
VIEW PROJECT
2024 • Brand Identity

LOF MALTO

Youth-focused e-bike branding campaign celebrating teen creativity and self-expression

THE DESIGNS OF SCHOOL-LIFE - Lof Malt…...

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WILDAID
PARTNER
VIEW PROJECT
2024 • Brand Identity

WILDAID

Wildlife conservation branding for global awareness campaign

We believe that when the buying stops, the killing can too. …...

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KINGSPORT
PARTNER
VIEW PROJECT
2024 • Brand Identity

KINGSPORT

Home fitness and wellness equipment branding for Vietnamese market

Just as the name suggests, KINGSPORT is a leading distributor…...

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VINFAST
PARTNER
VIEW PROJECT
2024 • Brand Identity

VINFAST

Electric vehicle branding and social commerce campaign for Vietnamese automotive pioneer

When life gives you lemons, make lemonade…...

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GIỌT LÀNH
PARTNER
VIEW PROJECT
2024 • Brand Identity

GIỌT LÀNH

Plant-based skincare brand celebrating the return to natural beauty and vegan lifestyle

WHY GO VEGAN? - Everything that happens in life has its reasons…...

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