GIỌT LÀNH
Plant-based skincare brand celebrating the return to natural beauty and vegan lifestyle
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Client
GIỌT LÀNH Beauty
Duration
5 months
Services
Vegan Brand Strategy
Natural Beauty Identity
Sustainable Packaging
Educational Content
Team
Vegan Brand Strategist
Natural Beauty Designer
Sustainability Consultant
Content Creator
Project Gallery
The Challenge
Educating Vietnamese consumers about the benefits of plant-based skincare while competing against established beauty brands that rely on traditional marketing approaches.
Our Solution
We developed an educational campaign rooted in the historical beauty secrets of Japanese women, connecting the decline of "mochi skin" to dietary changes and positioning plant-based skincare as a return to natural beauty wisdom.
Partnership Story
WHY GO VEGAN? - Everything that happens in life has its reasons and the story behind it. GIỌT LÀNH is no exception! In the past, Japanese women's skin was often compared to the world's most beautiful "mochi skin." Their skin was smooth like porcelain, something Westerners could hardly match. However, that was only a glorious past. Over time, Japanese skin began to weaken due to changes in dietary habits influenced by the West. A study by Dr. Hiromi Shinya, a renowned Japanese professor and physician, suggests that humans should consume 90% plant-based foods to remain healthy and youthful. For this reason, the trend of embracing plant-based products—commonly known as veganism—has been making a strong comeback in Japan as well as many other parts of the world.
Impact & Results
Increased brand awareness in vegan beauty segment by 280%
Successfully educated consumers about plant-based skincare benefits
Built strong community of conscious beauty enthusiasts
Established GIỌT LÀNH as pioneer in Vietnamese vegan beauty market