NOBU DANANG
Elevating the legendary NOBU brand experience in the heart of Da Nang. Our comprehensive branding and visual identity work captures the essence of Japanese culinary artistry while embracing the vibrant coastal culture of Vietnam.
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Client
NOBU Hospitality
Duration
6 months
Services
Brand Strategy
Visual Identity
Interior Branding
Digital Assets
Team
Creative Director
Brand Designer
Marketing Strategist
Digital Designer
Project Gallery
The Challenge
Create a visual identity that honors NOBU's prestigious heritage while reflecting the unique character of Da Nang's beachfront location.
Our Solution
We developed a sophisticated brand system that seamlessly blends traditional Japanese aesthetics with contemporary Vietnamese coastal elements, resulting in an authentic yet fresh interpretation of the NOBU experience.
Partnership Story
UNION OF THE CENTURY - Relaunching Nobu Danang to investors meant standing out from a sea of lifeless real estate ads. Having discovered one of their biggest assets was the prime location in the heart of Danang, it made sense that only a global icon like Nobu could ever be worthy to match with our national gem's heart. A union worth celebrating, as both sides stand equal in prestige & potential. To buyers local to international, this is a partnership for the ages.
Testimonial
“JOY Creative Studio perfectly captured the essence of NOBU while creating something uniquely Vietnamese. The result exceeded our expectations.”
— Takeshi Yamamoto, Regional Director, NOBU Hospitality
Impact & Results
Increased brand recognition by 85% in the Da Nang market
Successfully launched with 95% customer satisfaction
Featured in 12 international hospitality publications
Achieved 40% higher social media engagement