VINFAST
Electric vehicle branding and social commerce campaign for Vietnamese automotive pioneer
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Client
VinFast
Duration
4 months
Services
Automotive Branding
Social Commerce Strategy
Digital Marketing
Innovation Campaign
Team
Automotive Brand Strategist
Social Commerce Expert
Digital Campaign Designer
Innovation Marketing Specialist
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The Challenge
Achieving 10,000 electric vehicle preorders without any test-drives available, in a market where consumers typically require hands-on experience before making automotive purchases.
Our Solution
We leveraged the power of social commerce platforms and emphasized the fun, innovative nature of the electric vehicle, creating an engaging digital campaign that built excitement and trust without physical interaction.
Partnership Story
When life gives you lemons, make lemonade. However, in our case we didn't even get any "lemon" to start with. The challenge was clear: How could you drive an EV's 10,000 preorders without any test-drives beforehand? We did the unimaginable. By tapping into the power of the rising social commerce platform and the fun nature of the car, we successfully hit a home run with more than 27,500 preorders with a modest production budget and schedule.
Impact & Results
Exceeded target with 27,500+ preorders (275% of goal)
Successfully launched social commerce model for automotive industry
Achieved remarkable results with modest production budget
Established new benchmark for EV marketing in Vietnam